Ogilvy on Advertising Author: Visit Amazon's David Ogilvy Page | Language: English | ISBN:
039472903X | Format: PDF
Ogilvy on Advertising Description
From the Inside Flap
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
--This text refers to an alternate
Paperback
edition.
- Paperback: 224 pages
- Publisher: Vintage; 1st Vintage Books ed edition (March 12, 1985)
- Language: English
- ISBN-10: 039472903X
- ISBN-13: 978-0394729039
- Product Dimensions: 9.7 x 7.4 x 0.6 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
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